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"There is a simple reason why you should not waste your time wondering whether you have lost control of your brand's reputation. You have never had control of your brand's reputation."
This is the shocking and probably (for some) frightening premise of the whole book and the powerful opening line is an indication of what's to come for the next 240 pages.
In essence the book is a potent look at industrial-scale change in the media and how we can understand and cope with it as a profession.
Steve and Stephen set out these changes in the context of an amazing new online world view and chart the paths that have brought us to this exciting point in time… Read more