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Brand Anarchy: Managing Corporate Reputation by Stephen Waddington
1 of 1 people found the following review helpful
I seriously cannot recommend Brand Anarchy enough to anybody interested in the world of marketing and PR. It is full to the the brim of current marketing debate and seemingly designed to cater to the needs of both industry experts and newbies. For me, this has really grown to become something of a PR Bible, a great source of industry opinion and influencer insight. From start to finish an entertaining and intriguing read. If you are serious about understanding how social media and the fragmented media landscape effects you, your client, your brand or those around you, then buy this ... In fact, the hardest part about reading it, is trying to find space at the back to make your notes… Read more