Andrew Smith

 
Helpful votes received on reviews: 100% (1 of 1)
Birthday: 9 Jun
 

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Brand Anarchy: Managing Corporate Reputation by Stephen Waddington
1 of 1 people found the following review helpful
Don't bother worrying about whether you have lost control of your brand's reputation. You never had control of it in the first place. However, there is an opportunity to take command of your brand. But it won't be easy. And you probably should have started working on it yesterday.

This is a core axiom for Stephen Waddington* and Steve Earl* in their recently published book, Brand Anarchy. It is an ambitious attempt to trace the historical developments that have led to the current state of the PR and media sectors as well as an impressive survey of the major trends and issues that will impact anyone with responsibility for managing reputation today. And in the future… Read more