Dan B

Helpful votes received on reviews: 86% (6 of 7)
Location: Leeds


Top Reviewer Ranking: 530,385 - Total Helpful Votes: 6 of 7
Social Media Explained: Untangling the World's Mos&hellip by Mark W. Schaefer
1 of 1 people found the following review helpful
I live and work in digital marketing, I read (to varying degrees that each book deserves) most key titles across the subject. Most are OK and long winded, few are exceptional. I can safely say that this is THE best book on social media. Not for just helping me get better at explaining social media to business, but also offering new a whole new bunch of ideas in the process. Well structured, actionable advice that you can take in over a few short hours of study.

I'm a brand new fan-boy and convert, thanks Mark.
Difference: The one-page method for reimagining yo&hellip by Bernadette Jiwa
5 of 6 people found the following review helpful
4.0 out of 5 stars Beautifully simple, 11 Feb 2014
I'm sure that all Godin fans (like me) will enjoy this book. It is not particularly new stuff. It is full of stripped back important reminders of where marketing has now moved to - which is away from the advertising model of old. This book's one thing, it's own 'Difference', is that it delivers on it's promise in less than a few hours reading and culminates in a one page model that you can immediately go and apply to your projects. And that's the stuff I love. I wish more marketing and business books got to the point quickly and delivered practical take-aways.