Helpful votes received on reviews: 50% (1 of 2)


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Enchantment: The Art of Changing Hearts, Minds and&hellip by Guy Kawasaki
1 of 2 people found the following review helpful
5.0 out of 5 stars Enchanted!, 31 Mar 2011
Buy this book if you want to make a difference, if you want to engage people better at home or at work, if you want to deliver a great customer / client experience! I have no vested interest, as I had never even heard of Guy Kawasaki until a few weeks ago (my bad). I read an article about him and Enchantment in the March 2011 issue of British Airways inflight business magazine and something clicked. But I'm a skeptic when it comes to business books and haven't bought one for many years - it takes far too long to sort the single grain of wheat from the thousands of bits of chaff. But the `click' persisted so on my next flight I took down the details and ordered the book. I have now read it… Read more