7 of 7 people found the following review helpful
Im well versed in SEO and even more so now after reading this book. The authors I believe are members of SeoMoz so their credentials can be verified somewhere between the region of "Guru" and "Godlike".
Everything is covered from your basic on page optimisation (header, title, sub attributes of images and links and meta elements) alongside a very good explanation of passing link juice between pages. Right the way up to external campaigns on other sites. Dirty tricks like "Google Bowling" (refered to as something different in the book) are brushed over, but they are simply highlighting these issues to you to make you aware.
If you dont know any HTML, fear not, the book… Read more