This is a nice watch but there is no question what Amazon sold me as new was is in fact used. The watch I got was clearly used, strap undone on opening the box, plastic cover on the face absent and the spacer Rotary put on the winder on their new watches was gone, all clear signs this wasn't a new watch. It couldn't really be more obvious that this was a return/used watch but it was clearly marked as new when I bought it. Bargain or obvious misselling of used goods? welcome to Amazon c2013.