They arrive in a branded zip bag. I wanted BLUE but all I got was loads of white (6 white, 3 turtleshell, 3 red) : ( Makes me feel like a temper tantrum throwing toddler. Nevermind, they're great picks : )
It's presented as a method rather than just a scale book. I thought it might have shown the scales one per page because of the shape of the book, it doesn't, so you'll have to sit quite close to it to read and play at the same time. There's enough commentary by the author to encourage you to learn all the scales.