There are so many books written around the social media world. The problem is that many are vague, empty echo chambers where the author's often don't get down to the nitty gritty. This book goes there and further.
From beginning your social media program to its execution all areas are explained and discussed; never forgetting the principles of the ROI. It's this that stands it apart from other books. Of course the others play a huge role in examining the digital marketing world from a wider perspective but it's always been a problem for businesses and social media marketeers to demonstrate the return on investment that will come from a well constructed presence (or even through… Read more