Paul Tomkins

Helpful votes received on reviews: 100% (2 of 2)


Top Reviewer Ranking: 2,062,265 - Total Helpful Votes: 2 of 2
Dryad by G. M. Worboys
Dryad by G. M. Worboys
5.0 out of 5 stars Simply un-put-downable, 11 Feb 2013
Simply un-put-downable, if there is such a word. Good quality paper and print too. I loved it and highly recommend it.
Positioning: The Battle for Your Mind by Al Ries
2 of 2 people found the following review helpful
The authors write very clearly about the blindingly obvious. But like many obvious concepts businesses forget to apply them. The beginning of the book sets the scene nicely by saying that before the 4 P's (product, place, price and promotion) comes positioning. Once you have decided on the position you would like to own then the 4 P's all fall into place. Probably the best business book I have read.