D. Powell

Helpful votes received on reviews: 100% (1 of 1)
Location: Manchester, UK


Top Reviewer Ranking: 2,876,680 - Total Helpful Votes: 1 of 1
Scientific Advertising by Claude C Hopkins
Scientific Advertising by Claude C Hopkins
1 of 1 people found the following review helpful
Bought this book after a recommendation and it has proven a very interesting read. Only reason for the 3-star review is the quality of the product itself rather than the content. The book is now public domain but I assume the original pictures may be covered under a different copyright law and are therefore not included. This means that where the book refers to a particular advertisement they are actually not present. I'm sure they'd be fairly easy to track down online though but the same could be said for the book itself. Also there are quite a few typos which leads to a little bit of re-reading of lines in order to work out what they are supposed to say. Definitely worth reading if you… Read more

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