1 of 1 people found the following review helpful
I'm not a designer but a musician and I learned a lot of SNASK. The book reminded me that creative business is about uniqueness, a personal voice and to have the balls to take risks. If you are a designer, a musician, a film-maker or a whatever in creative business this book is an awesome way to learn about how a successful, strong-willed, creative company became what they are now. And maybe it will inspire you for your own way as an artist.
PS. If you're not an artist, raad it anyway.