7 of 10 people found the following review helpful
Save your money. This book goes nowhere. The author spends most of the 160 pages justifying the need for content strategy. She makes her point in the first three chapters and then keeps on babling and getting nowhere. She raises thousands of questions that anyone who is minimally interested in the topic can think of, and then fails to answer any of them. Not a single example of how to illustrate how to create or evaluate good quality content.
Make yourself a favour, don't waste your time or your money.