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The Experience Economy: Work Is Theater & Every Bu&hellip by B. Joseph Pine Ii
4.0 out of 5 stars The original and best, 10 Nov 2012
Despite being scoulded for not being specific enough and not defining the world 'experience', Pine and Gilmore does provide you with basic tools for uptimizing your event, your company, your product or something else. If you understand their models and theories, they are easily applicable.
An easy yet educational read - and even now, 13 yrs after it's first release, it is still not outdated

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