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Theory of Choice P: A Critical Guide by Shaun Heap
5.0 out of 5 stars Classic, 14 Sep 2013
One of the first real attempts to explain how people do really choose and why choices are sometimes not to their best although this doesn't mean that they are irrational. People want to decide in the best way according to their dispositions, but framing, bounded rationality, information overload, complexity and many other phenomena are not making life easy.