Jonathan Gifford

Jonathan Gifford Summer 09
Helpful votes received on reviews: 75% (129 of 172)
Location: Oxford, UK
In My Own Words:
I write about the human aspects of business and society. Please visit my blog at jonathangifford dot com. Currently published titles include Blindsided: How Business and Society are shaped by our irrational and unpredictable behaviour; History Lessons: What Business and Management Can Learn from the Great Leaders of History; 100 Great Leadership Ideas.



Top Reviewer Ranking: 33,158 - Total Helpful Votes: 129 of 172
Business is Beautiful: The Hard Art of Standing Ap&hellip by Jean-Baptiste Danet
The central argument of Business is Beautiful is the heretical idea that perhaps we have reached the end of the line with the approach to business dictated by the dreary methodology of management science. `We've dissected the subject of business to death with the cold, dispassionate scalpel of statistical analysis,' argue the authors.

Businesses seek to inspire emotions in us: joy, surprise and desire, for example. The businesses that fail to inspire us in this way will fail. Successful businesses engage us in an emotional, rather than in a rational, way. Apple never said that its computers were better than other computers because of any particular feature or benefit; they said… Read more
Making Capitalism Fit For Society by Colin Crouch
4 of 4 people found the following review helpful
Customer review from the Amazon Vine Programme (What's this?)
The central argument of Making Capitalism Fit for Society is that it is time for social democracy to promote its benefits more assertively in the face of what Crouch sees as the growing ascendancy of free-market neoliberalism.

Crouch has some interesting things to say about neoliberalism, the most interesting of which is that the reality of neoliberal politics (I think we can take it that Crouch has the USA particularly in mind) is not, actually, neo-liberalism.

Crouch identifies three kinds of neoliberalism. The first,'pure' neo-liberalism, seeks to establish perfect markets in all areas of life; the role of the state is limited but important, focussing on protecting… Read more
Revolutions that Made the Earth by Tim Lenton
3 of 3 people found the following review helpful
Customer review from the Amazon Vine Programme (What's this?)
If ever there was a book that addressed the big issues of our time (or, indeed of any time), this is it. How did life gain a sustainable foothold on our planet? What had to happen to make this possible, and how likely or unlikely were those things, on a cosmic scale? What does this tell us about the likelihood of life on other planets elsewhere in the universe? (Less likely, it seems, than I had unwittingly assumed). If there have been a number of key 'revolutions' that have made life on earth possible and sustainable, does the huge current impact of human life on our planet represent a new revolution? Will human activity, so demanding of natural resources and so damaging to the global… Read more