10 of 10 people found the following review helpful
I'm not a web analyst. Nor am I a statistician. However I've just finished reading `Web Analytics: An Hour a Day' and I feel like I could do a pretty good job of the former without being daunted by the latter.
It all comes down to one concept - that of a data driven decision making culture. Or put another way, how to maximise the return on all your hard work. Avinash describes it wonderfully and provides lots of useful advice about how to achieve it.
If that sounds dull, fear not - Avinash does a much better job of making it interesting and exciting.
If you're a web analyst, you shouldn't need this review to convince you to buy the book - read some of… Read more