After a couple of attempts I managed to get the protector onto my iPad in a "ok" state. I noticed the protector can peel at the edges and started to think this was probably not the best quality screen protector.
I then took quite some time applying a new protector and with some luck it fitted really well and has no bubbles. I have been using the device for a few weeks now and the screen protector is still perfectly in place.
Just take your time and be prepared for a little trial and error - but once its done these are just as good as any other I have used.