1 of 1 people found the following review helpful
It's very easy to heap praise on an article or book that quotes your own opinion, but in this instance its essential.
As someone who comes from a finance background (chartered accountant 15 years qualified) to me Brand Anarchy demonstrates that awareness and understanding of the shifting dynamics of the media and communications environments is a necessity for any senior manager, no matter what their discipline.
The book provides an in depth analysis of the developments in digital and social media, the impact they have had on brands - positive and negative, as well as practical advice on how organisations need to adapt.
In this world where reputation, and… Read more