1 of 1 people found the following review helpful
I confess I am a Godin fan and am therefore biased. I think this may be the best of his books to date, and despite the timing of some of the original content it is every bit as relevant today as when it was written.
For anyone who works in B to B sales or professional services, there are some crucial lessons from this book. In particlar it has convinced us that we cannot attract business with an excuse of a website, and that we must rethink every aspects of the sales process to engage with customers. And guess what - it works!