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Amazon.co.uk Privacy Notice

Last Updated: 13 March 2014.

To view changes to the Privacy Notice please click here.

Amazon.co.uk knows that you care how information about you is used and shared and we appreciate your trust in us to do that carefully and sensibly. This notice describes the privacy policy of Amazon.co.uk. By visiting Amazon.co.uk, you are accepting and consenting to the practices described in this Privacy Notice.

Controllers of Personal Information

Any personal information provided to or gathered by Amazon.co.uk is controlled by Amazon EU SARL, Amazon Services Europe SARL and Amazon Media EU SARL (the data controllers), all three at 5 Rue Plaetis L-2338, Luxembourg and Lovefilm UK Ltd of 60 Holborn Viaduct, London, England, EC1A 2FD UK (together the data controllers). Amazon.co.uk Ltd of Patriot Court, 1-9 The Grove, Slough, Berkshire, England SL1 1QP UK acts as data processor on behalf of the data controllers.

Amazon.com, Inc. and its controlled US subsidiaries are participants in the Safe Harbour programme developed by the US Department of Commerce and the European Union. These Amazon Group companies have certified that they adhere to the Safe Harbour Privacy Principles agreed upon by the US and the EU. For more information about the Safe Harbour and to view these Amazon Group companies' certification, visit the U.S. Department of Commerce's Safe Harbour website. If you would like to contact Amazon directly about the Safe Harbour programme, please send an e-mail to safeharbor@amazon.com.

What Personal Information About Customers Does Amazon.co.uk Gather?

The information we learn from customers helps us personalise and continually improve your shopping experience at Amazon.co.uk. We use the information to handle orders, deliver products and services, process payments, communicate with you about orders, products, services and promotional offers, update our records and generally maintain your accounts with us, display content such as wish lists and customer reviews and recommend merchandise and services that might be of interest to you. We also use this information to improve our store and platform, prevent or detect fraud or abuses of our website and enable third parties to carry out technical, logistical or other functions on our behalf.

Here are the types of information we gather:

  • Information You Give Us: we receive and store any information you enter on our website or give us in any other way. Click here to see examples of what we collect. You can choose not to provide certain information but then you might not be able to take advantage of many of our features. We use the information that you provide for such purposes as responding to your requests, customising future shopping for you, improving our stores, and communicating with you.
  • Automatic Information: we receive and store certain types of information whenever you interact with us. For example, like many websites, we use "cookies" and we obtain certain types of information when your web browser accesses Amazon.co.uk or advertisements and other content served by or on behalf of Amazon.co.uk on other websites. Click here to see examples of the information we receive.
  • Mobile: When you download or use apps created by Amazon or its subsidiaries and, where applicable, have requested or consented to location services, we may receive information about your location and your mobile device, including a unique identifier for your device. We may use this information to provide you with location-based services, such as search results, and other personalised content. Most mobile devices allow you to turn off location services. For more information about how to do this, click here.
  • E-mail Communications: to help us make e-mails more useful and interesting, we often receive a confirmation when you open e-mail from Amazon.co.uk if your computer supports such capabilities. We also compare our customer list to lists received from other companies in an effort to avoid sending unnecessary messages to our customers. If you do not want to receive e-mail or other mail from us, please adjust your Customer Communication Preferences.
  • Information From Other Sources: we might receive information about you from other sources and add it to our account information. Click here to see examples of the information we receive.

What About Cookies?

To enable our systems to recognise your device and to provide features to you, we use cookies. For more information about cookies and how we use them, please read our Cookies & Internet Advertising policy.

Does Amazon.co.uk Share the Information it Receives?

Information about our customers is an important part of our business and we are not in the business of selling it to others. Amazon.co.uk shares customer information only as described below and with Amazon.com, Inc. and the subsidiaries which Amazon.com, Inc., controls and that are either subject to this Privacy Notice or follow practices at least as protective as those described in this Privacy Notice.

  • Affiliated Businesses We Do Not Control: We work closely with affiliated businesses. In some cases, such as Marketplace sellers, these businesses operate stores at Amazon.co.uk or sell offerings to you at Amazon.co.uk. In other cases, we operate stores, provide services or sell product lines jointly with or on behalf of these businesses. Click here for some examples of co-branded and joint offerings. You can tell when a third party is involved in your transactions and we share customer information related to those transactions with that third party.
  • Third Party Service Providers: We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analysing data, providing marketing assistance, providing search results and links (including paid listings and links), processing credit card payments and providing customer service. They have access to personal information needed to perform their functions, but may not use it for other purposes. Further, they must process the personal information in accordance with this Privacy Notice and as permitted by applicable data protection laws.
  • Promotional Offers: Sometimes we send offers to selected groups of Amazon.co.uk customers on behalf of other businesses. When we do this, we do not give that business your name and address. If you do not want to receive such offers, please adjust your Customer Communication Preferences.
  • Business Transfers: As we continue to develop our business, we might sell or buy stores, subsidiaries or business units. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise). Also, in the unlikely event that Amazon.com, Inc. or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.
  • Protection of Amazon.co.uk and Others: We release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our Conditions of Use and other agreements; or protect the rights, property or safety of Amazon.co.uk, our users or others. This includes exchanging information with other companies and organisations for fraud protection and credit risk reduction. Obviously, however, this does not include selling, renting, sharing or otherwise disclosing personally identifiable information from customers for commercial purposes in a way that is contrary to the commitments made in this Privacy Notice.
  • With Your Consent: other than as set out above, you will receive notice when information about you might go to third parties and you will have an opportunity to choose not to share the information.

Whenever we transfer personal information to countries outside of the European Economic Area in the course of sharing information as set out above, we will ensure that the information is transferred in accordance with this Privacy Notice and as permitted by the applicable laws on data protection.

How Secure is Information About Me?

  • We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input.
  • We reveal only the last four digits of your credit card numbers when confirming an order. Of course, we transmit the entire credit card number to the appropriate credit card company during order processing.
  • We maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of personally identifiable customer information. Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you.
  • It is important for you to protect against unauthorised access to your password and to your computer. Be sure to sign off when you finish using a shared computer. Click here for more information on how to sign off.

What About Third-Party Advertisers and Links to Other Websites?

Our site may include third-party advertising and links to other Web sites. For more information about third-party advertising at Amazon.co.uk, including personalised or interest-based ads, please read our Cookies & Internet Advertising policy.

What Information Can I Access?

Amazon.co.uk gives you access to a broad range of information about your account and your interactions with Amazon.co.uk for the limited purpose of viewing and, in certain cases, updating that information. Click here to see some examples. This list will change as our website evolves.

What Choices Do I Have?

  • As discussed above, you can always choose not to provide information, even though it might be needed to make a purchase or to take advantage of such Amazon.co.uk features as Your Profile, Wish Lists, Customer Reviews and Amazon Prime.
  • You can add or update certain information on pages such as those referenced in the Which Information Can I Access? section. When you update information, we usually keep a copy of the previous version for our records.
  • If you don't want to receive e-mail or other mail from us, please adjust your Customer Communication Preferences. (If you do not want to receive Conditions of Use and Sale and other legal notices from us, such as this Privacy Notice, those notices will still govern your use of Amazon.co.uk and orders placed with Amazon.co.uk, and it is your responsibility to review them for changes.)
  • If you don't want us to use personal information that we gather to allow third parties to personalise advertisements we display to you, please adjust your Advertising Preferences.
  • The Help feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie or how to disable cookies altogether. Additionally, you can disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on's settings or visiting the website of its manufacturer. However, because cookies allow you to take advantage of some of Amazon.co.uk's essential features, we recommend that you leave them turned on. For instance, if you block or otherwise reject our cookies, you will not be able to add items to your Shopping Basket, proceed to Checkout, or use any Amazon.co.uk products and services that require you to Sign in.

Are Children Allowed to Use Amazon.co.uk?

Amazon.co.uk doesn't sell products for purchase by children. We sell children's products for purchase by adults. If you're under 18, you may use Amazon.co.uk only with the involvement of a parent or guardian.

Conditions of Use, Notices & Revisions

If you have any concern about privacy at Amazon.co.uk, please e-mail us with a thorough description and we will try to resolve the issue for you.

Our business changes constantly and our Privacy Notice and the Conditions of Use and Sale will change also. We may e-mail periodic reminders of our notices and conditions, unless you have instructed us not to, but you should check our website frequently to see recent changes. Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your account. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.

Related Practices & Information

Examples of Information Collected

Information You Give Us

You provide most such information when you search, buy, post, participate in a contest or questionnaire or communicate with customer service. For example, you provide information when you: search for a product; place an order through Amazon.co.uk or one of our third-party sellers; provide information in Your Account (and you might have more than one if you have used more than one e-mail address when shopping with us) or your Your Profile; communicate with us by phone, e-mail or otherwise; complete a questionnaire or a contest entry form; use our services; compile Wish Lists or other gift registries; participate in Discussion Boards or other community features; provide and rate Reviews; specify a Special Occasion Reminder; and employ Product Availability Alerts, such as Available to Order Notifications. As a result of those actions, you might supply us with such information as: your name; address and phone number; credit card information; people to whom purchases have been dispatched (including addresses and phone numbers); people (with addresses and phone numbers) listed in 1-Click settings; e-mail addresses of your friends and other people; content of reviews and e-mails to us; personal description and photograph in your Your Profile; and financial information.

Automatic Information

Examples of the information we collect and analyse include: the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information such as browser type and version; and time zone setting, browser plug-in types and versions; operating system and platform; purchase history, which we sometimes aggregate with similar information from other customers to create features such as Best Sellers; the full Uniform Resource Locators (URL) clickstream to, through and from our website (including date and time); cookie number; products you viewed or searched for; and any phone number used to call our customer service number. We may also use browser data such as cookies, Flash cookies (also known as Flash Local Shared Objects), or similar data on certain parts of our website for fraud prevention and other purposes. During some visits we may use software tools such as JavaScript to measure and collect session information, including page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.We may also collect technical information to help us identify your device for fraud prevention and diagnostic purposes.

Mobile

Most mobile devices provide users with the ability to disable location services. Most likely, these controls are located in the device's settings menu. For information about specific devices, click here. If you have questions about how to disable your device's location services, we recommend you contact your mobile service carrier or your device manufacturer.

Information From Other Sources

Examples of information we receive from other sources include: updated delivery and address information from our carriers or other third parties, which we use to correct our records and deliver your next purchase or communication more easily; account information, purchase or redemption information and page-view information from some merchants with which we operate co-branded businesses or for which we provide technical, fulfillment, advertising or other services; search term and search result information from some searches conducted through the Web search features offered by our subsidiary, Alexa Internet; search results and links, including paid listings (such as Sponsored Links); and credit history information from credit bureaus, which we use to help prevent and detect fraud and to offer certain credit or financial services to some customers.

Co-Branded & Joint Offerings

We may from time to time offer joint or co-branded products and services.

Information You Can Access

Examples of information you can access easily at Amazon.co.uk include: up-to-date information regarding recent orders; personally identifiable information (including name, e-mail, password, communications and personalised advertising preferences, address book and 1-Click settings); payment settings (including credit-card information and gift certificate, gift card and cheque balances); e-mail notification settings (including Product Availability Alerts, Delivers, Special Occasion Reminders, and newsletters); recommendations (including Recommended for You and Improve Your Recommendations); shopping lists and gift registries (including Wish Lists and Baby and Wedding Registries) Seller accounts and Your Profile (including your product Reviews, Recommendations, Listmania lists, Reminders and personal profile).

Amazon.co.uk knows that you care how information about you is used and shared and we appreciate your trust in us to do that carefully and sensibly. This notice describes the privacy policy of Amazon.co.uk.
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