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About Amazon Family

Amazon Family is a free programme for your Prime membership created especially for parents and caretakers of small children.

Amazon Family is aimed at making it easier for parents, families and caregivers to find everything they need on By giving us some information about your family, we can ensure you have access to the right products, offers and information at the right time. Amazon Family members get 20% off nappy subscriptions with Subscribe & Save, as well as other benefits such as offers, discounts and a 30-day free trial of Amazon Prime.

We want to ensure that our exclusive offers and product recommendations are relevant to you and your family. This means we can ensure our Amazon Family homepage highlights the products and information you're interested in, and that our e-mails to you are full of the things you want and need. Any information you provide to us through the Amazon Family membership programme, will be collected, used and stored in accordance with our Privacy Notice and you can update it any time through Your Account. We'll never share your information with third parties.

Amazon Family members receive benefits such as:

  • 20% off nappy subscriptions with Amazon Family and Subscribe & Save
  • Free 30-day trial of Amazon Prime (including unlimited One-Day Delivery on millions of eligible purchases across
  • Up to GBP 50.00 worth of offers every month

Note: Current Amazon Prime members can also join the programme and receive all Amazon Family benefits on top of your Amazon Prime benefits. If you cancel your Prime membership, you will no longer be eligible to receive the additional Amazon Family benefits.

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