If you've forgotten your password, you can reset it by requesting a "password reset" link to be sent to your e-mail address.
You can watch the following video for help if you've forgotten your password.
Forgot Your Password
If you want to make this update from a computer that you haven't used previously to shop at our website, we'll also ask you to confirm all your account information before being able to create a new password.To request a password reset:
You may be asked to copy the text from a picture in a text entry box (commonly known as a "CAPTCHA").
If you find any problem while doing so, or you have difficulties reading the characters, we'll give you a chance to try again. Access your account and cancel any order in progress, then Contact Us.
After you've created a new password, it'll become active right away. Your new password will be applicable for all Amazon related accounts (including LOVEFiLM).