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Special Offers on Your Kindle Fire

Special Offers are advertisements for special deals that display on your Kindle Fire's screensaver and on the bottom of the Home screen - they don't interrupt your reading experience.

Special Offers and Sponsored Screensavers include offers on Kindle accessories or products from our digital catalogue, including Kindle books, apps, games and MP3s.

By delivering these advertisements, we are able to offer Kindle Fire models with Special Offers at a lower price.

Compatible Devices


Special Offers are currently only available on Kindle Fire and Kindle Fire HD.

Please note: It is not currently possible to subscribe to Special Offers with previous Kindle models.

Viewing Special Offers

You can access and view a complete list of current Special Offers anytime on your device.

To view offers while using the device:

  1. On the Home screen, scroll to and select Offers.
  2. Tap an offer to learn more. Your Kindle device will automatically connect wirelessly if you select to learn more about an offer.

Alternatively, when on the lock-screen, swipe from left to right to discover more about the available offer listed on the screensaver.

Subscribing and Unsubscribing from Special Offers

If you wish to subscribe to Special Offers you can do so for free by contacting Customer Service.

If you have a Kindle Fire or Kindle Fire HD with Special Offers you can opt out of Special Offers for £10 by contacting Customer Service.

Note: We are unable to unsubscribe from Special Offers on your Kindle Fire or Kindle Fire HD until your order has been received.

This page will show you how to view Special Offers on your Kindle Fire. It also provides useful information on subscribing and unsubscribing from Special Offers.