Items You Like
Liking things on Amazon can help improve your shopping experience by allowing us to provide personalised product recommendations based on what you like. You can try the feature on many Amazon product pages. You'll be able to see how many other Amazon customers like a product, and clicking the "Like" button adds the product to your list of liked items.
Will I see product recommendations based on my likes?
Yes, we will recommend products to you based on the items you've liked. To see a list of your personalised recommendations, please go to https://www.amazon.co.uk/gp/yourstore.
What does the count next to the like button mean?
The count next to the "Like" button on the product page is the total number of Amazon customers who have liked that item. When you like something, it increases the total number of likes for that product.
Why do I need to sign in to like something?
We require you to be signed into Amazon to like something so we can remember your specific likes.
Where can I see all my likes?
You can see all your likes by clicking the Items you've Liked at the bottom of the Your Amazon.co.uk page.
Can I unlike something once I've liked it?
Yes, you can unlike something after you've liked it by clicking or hovering on the "Liked" button on the product page and clicking "Unlike" in the popup window. You can also edit your list of likes by clicking the
Items you've Liked at the bottom of the Your
Can I write a Customer Review for something I've liked?
Yes, you can write a Customer Review for something you've liked. You can also like items you've written Customer Reviews for on the site.
Can I like something that's already on my Amazon Wish List?
Yes, you can add something you've liked to your Amazon Wish List, or like a product that is already on your Amazon Wish List.
Why do I see the feature only on some product detail pages?
We're adding the "Like" option to product detail pages gradually, and it might be a while before it's visible on all pages to all customers.