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Christmas Selling Guidelines for Toys and Games

To maintain buyer confidence in Amazon this festive season, we are implementing Christmas selling guidelines for the Toys & Games store.

With effect from 18 November 2014, only sellers who meet the following performance criteria will be eligible to sell in the Toys & Games category from 18 November 2014 up to the end of the first week in January 2015.

  • Your first sale on Amazon.co.uk must be prior to 18 September 2014. The sale does not need to be specific to the Toys & Games store.
  • You must process and dispatch at least 25 orders from 1 September up to 31 October 2014. The orders do not need to be specific to the Toys & Games store.
  • Your pre-fulfilment cancellation rate must be no greater than 1.75% from 1 October up to 31 October 2014.
  • Your late dispatch rate must be no greater than 4% from 1 October up to 31 October 2014.
  • Your short term order defect rate must be no greater than 1% as of 1 November 2014.

Orders for which you use Fulfilment by Amazon will not be subject to the festive season restrictions provided your account is in good standing.

You can find your customer metrics in your seller account. If your performance does not meet the above criteria, we encourage you to take corrective action.

Eligibility for the selling in the Toys and Games store is determined separately for each country. If you sell in multiple marketplaces, your performance metrics will be evaluated for each country.

We will provide final notification about your eligibility to sell in the Toys & Games store by the middle of November 2014. Then, from 18 November 2014, we will monitor the performance and listings of sellers who are approved to sell in Toys & Games during the festive season. Amazon Services Europe reserves the right to cancel listings, remove selling privileges, and prohibit the sale of specific products to maintain a marketplace that is safe for buyers.

Here are some steps you can take to remain eligible to sell in Toys & Games throughout the festive season:

  • Monitor your customer metrics and take corrective action when necessary. Learn more about customer metrics.
  • Use Fulfilment by Amazon (FBA) to send products to your customers.
  • Check your orders frequently in the Manage

Seller Support

Please use the e-mail address associated with your Amazon.co.uk Seller account.