Content Guidelines

Items sold on Amazon.co.uk must follow our content policy and guidelines, detailed below.

Producers or sellers of items are expected to conduct proper research to ensure that the items created to be sold on Amazon.co.uk are in compliance with all local, national, and international laws. If Amazon.co.uk determines that the content of an item is prohibited, we may summarily remove or alter it without returning any fees the listing has incurred. Amazon.co.uk reserves the right to make judgements about whether or not content is appropriate.

Please take a moment to familiarise yourself with some examples of prohibited content:

  • Pornography. Pornography; X-rated movies; home porn; hard-core material, including magazines, that depict graphic sexual acts; amateur porn; soiled undergarments; sexual aid devices; and "adult-only" novelty items that are primarily sold through adult-only novelty stores and erotic boutiques are not permitted. Unrated erotic videos and DVDs and properly censored erotic artwork and magazines of the type you'd find at a typical bookstore are permitted. Nudity, graphic titles, and descriptions must be sufficiently concealed with censor strips on all items containing such content.
  • Offensive material. What we deem offensive is probably about what you would expect. This includes items such as crime-scene photos or human organs and body parts. Amazon.co.uk reserves the right to determine the appropriateness of items sold on our site. Also, be aware of cultural differences and sensitivities. Some items may be acceptable in one country, but unacceptable in another. Please keep in mind our global community of customers.
  • Illegal items. Items sold on the Amazon.co.uk Web site must adhere to all applicable laws. Some items that may not be sold include any products which may lead to the production of an illegal item or illegal activity.
  • Stolen goods. If Amazon.co.uk learns that an item is not the property of the seller, or was obtained through illegal means, we'll immediately remove the item from our Web site.
  • Items that infringe upon an individual's privacy. Amazon.co.uk holds personal privacy in the highest regard. Therefore, items that infringe upon, or have potential to infringe upon, an individual's privacy are prohibited. Additionally, the sale of marketing lists (bulk e-mail lists, direct-mail marketing lists, etc.) is prohibited.
  • Solutions manuals. Manuals or teacher's editions that provide answer keys to student textbook editions are prohibited.
  • Recopied media. Copies, dubs, duplicates, or transfers of books, music, videos, software, images, etc., are prohibited. Just as you can't sell a photocopied book without the author's permission, you can't sell copies or duplicates of videos, music, video games, software, photos, etc. Likewise, you can't sell transferred media--whether laserdisc to video, CD-ROM to cassette tape, or from the Internet to any digital format--unless explicitly approved by the author. In any event, you can't sell items consisting entirely, or largely, of content that is freely available on and/or originates from the web.
  • Promotional media. Movies, CDs, software, books (including advance reading copies and uncorrected proofs), etc., that are produced and distributed for promotional use only are prohibited for sale through Amazon.co.uk.
  • Video games. Video games sold through Amazon.co.uk must be full retail versions. Recopied and transferred video games are prohibited. Mod chips, silver disks, video game emulators, Sega bootdisks, game enhancers, unauthorised video game compilations, and accessories are also prohibited.
  • Software. Only full retail versions of software may be sold through Amazon.co.uk. Software that has been copied or duplicated in any format is prohibited. Additionally, academic, OEM, back-up, fulfilment, promotional, beta (prerelease), unauthorised freeware/shareware, and "softlifted" software versions are prohibited.
  • Movies. Unauthorised copies of movies (VHS, DVD, etc.) may not be sold through Amazon.co.uk. Also, movies that have been transferred from one format to another (unless done by the proper rights holder) are not permitted. For example, NTSC to Pal and Pal to NTSC conversions are not permitted unless done by the proper rights holder. Unreleased/prereleased movies, screeners, trailers, unpublished and unauthorised film scripts (with no ISBN number), electronic press kits, and unauthorised props are prohibited.
  • Television programmes. Unauthorised copies of television programmes, including pay-per-view events, are prohibited. Commercially produced and licensed copies of television programmes are permitted. Unauthorised television programmes and unauthorised copies of programmes never broadcast, unauthorised scripts, unauthorised props, and screeners are prohibited.
  • Music. Recopied music in any format is prohibited. Bootlegs, unauthorised live concerts, unauthorised soundboard recordings, unauthorised merchandise, etc., is not permitted.
  • Pirated or counterfeit merchandise. The sale of unauthorised replicas, pirated or counterfeit merchandise is not permitted.
  • Rights of publicity. Celebrity images and/or celebrity names can't be used for commercial purposes without permission of the celebrity or their management. This includes product endorsements and merchandise as well as unauthorised celebrity image collections.