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Amazon.co.uk Marketplace PIN FAQs

What is a PIN?

A PIN (Personal Identification Number) is provided to you during the Amazon.co.uk Marketplace registration process. When you reach the PIN verification point in the registration process, we'll call you and ask you to verify your PIN via an automated system.

Why do I have to complete a PIN verification process?

The PIN verification process is part of our account verification system. When you reach the PIN verification point of the registration process, we will contact you at the phone number provided in your application. We will then ask you to verify your PIN using our automated system.

Do I have to have a land line to complete this process, or can I use a mobile phone?

For security reasons, you can only use a fixed land line for the PIN verification process. If you use your telephone line to connect to the internet, our verification process will provide further instructions for how to complete the PIN verification process.

Why didn't I receive a phone call?

Usually this will occur if your phone line is busy or congested. If you are using dial-up, make sure your connection to the internet is closed and try again.

It's also possible there could be a typo in the phone number as it was entered during the registration process. Go back to the registration process to verify the phone number entered is correct.

Why isn't the system recognising my PIN when I enter it?

If you are saying the PIN rather than entering the PIN using your touchtone keypad, be sure to speak clearly and slowly. Also, try entering the PIN using the keypad on your phone. If you're still having trouble entering your PIN, contact us.

Why can't I get to the next step of the registration process now that my PIN has been verified?

Usually this indicates your browser has lost track of where you were in the registration process. You can click here to sign back into the registration system to continue. Once you log in, you'll be able to pick up where you left off.

I closed my browser; how do I get to the next step of the verification process?

Click here to sign back into the registration process. Once you log in, you'll be able to pick up where you left off in the registration system.

Who do I contact for more help with the PIN process?

You can contact us using our e-mail form.

Seller Support

Please use the e-mail address associated with your Amazon.co.uk Seller account.