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Receiving Amazon.co.uk Feedback from Buyers

We invite buyers to leave feedback about your performance as a seller. Seller feedback is an important element in buyer purchasing decisions. Your feedback rating is also a key metric used by Amazon.co.uk to measure your performance. Maintaining a high feedback rating is a critical factor for success on Amazon.co.uk.

A summary of feedback from your buyers accompanies your nickname whenever you list an item at Amazon.co.uk. This includes the average of your 1-to-5-star ratings and your percentage of positive feedback ratings in the past 12 months. Any customer can view your lifetime feedback and comments from buyers on your Seller Profile page.

Buyer feedback rewards and recognises sellers who communicate well and dispatch quickly. Customers are more likely to purchase products from sellers with higher ratings. If you are flexible, fair, and professional, it will be reflected in your feedback.

For more information, please visit our Feedback FAQ. For help with account tools, see our page on Using the Feedback Manager. To get a head start on a great feedback score read: How to get a great feedback score.  You may also want to review our Buyer Help page on feedback.

Your Ratings and Feedback

Amazon calculates seller feedback scores using a 1-to-5 star system and percentages of positive, neutral and negative ratings. Feedback stars, percentages and comments are displayed on each seller's public profile. Additionally, sellers have feedback management tools that provide a more detailed view of ratings and allow sellers to sort and respond to their feedback.

To leave feedback, a buyer must rate you using a 5-star rating system:

  • Positive feedback: 5 or 4 stars
  • Neutral feedback: 3 stars
  • Negative Feedback: 2 or 1 stars

We display your positive feedback percentage to buyers on the listing page. We calculate your feedback percentage using the following methodology: SUM (positive feedback ratings) / SUM (all feedback ratings) for feedback left in the last 30, 90, 365 days, and lifetime.

The seller stars displayed for buyers is an average rating calculated using the following formula: SUM (all feedback star values) / SUM (all feedback ratings). For averages over 4.76, all 5 stars are shaded; 4.26 to 4.75 = 4 1/2 stars, 3.75 to 4.25 = 4 stars, and so on.

We invite buyers to leave feedback about your performance as a seller. Seller feedback is an important element in buyer purchasing decisions. Your feedback rating is also a key metric used by Amazon.co.uk to measure your performance.
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Seller Support

Please use the e-mail address associated with your Amazon.co.uk Seller account.