Overview All Lightning Deals appear on the
"Today's Deals" page. To view this page, click the Today's
Deals link above the search bar on any Amazon.co.uk page.
A Lightning Deal is a promotion in which a
discount is offered on a limited quantity of an item for a limited time.
These deals are available on Amazon.co.uk until either the time for
that promotion expires or all the available promotional discounts are
claimed. A customer can claim a particular deal once only.
When a Lightning Deal is available, here's what you'll
- The item eligible for the deal and
any variations of that item (for example, different colours or sizes)
- The current Amazon.co.uk price, the Lightning Deal
price and the Lightning Deal discount
- A progress
bar showing what percentage of promotional discounts have already been
- A timer showing how much time is left to
claim the available promotional discounts
- An "Add
to Basket" button if there are available promotional
To buy an item at the Lightning
Deal discount, first you need to claim the deal by adding it to your
Shopping Basket. Claiming the deal reserves the item for you for 15
minutes only. You must proceed to checkout and complete your order for
the item to purchase the item at the promotional discount.
If the promotional time for a Lightning Deal hasn't expired
yet, but all promotional discounts have been claimed but not purchased,
here's what you will see:
- A "Join
- The status bar will show that 100%
of the promotional discounts have been claimed
Help link to view "What is a
The following summary flowchart
explains the process:
Find a Lightning Deal
Lightning Deals now run on the Today's
Deals page every Monday, Tuesday and Wednesday of every
You'll also be able to see if a
Lightning Deal is available on a product by looking at the "Add to
Basket" box on the right hand side of the product detail page. If a deal
is available, you'll see the option to choose the 'Lightning Deal
Price' above the Regular Price. In cases where a product has variations
(size, colour, etc) you'll see the option to "View Lightning Deal" if
your selection is eligible.
Lightning Deals may also
appear on the category pages accessible from the Shop
All Departments menu. Deals may not always be available in all
Each deal will be available for a
specified period of time. There may be more than one deal offered at any
one time between 9am and 10pm. Please revisit the Today's
Deal page to check for changes to Lightning Deal
Lightning Deals that are not yet available
will be marked "Coming Soon", with the exact start time listed. These
will be marked "Upcoming Deal".
Claim a Lightning Deal
The "Add to Basket" button on a Lightning Deal shows that the
deal is available to claim. Only one promotional discount is available
per Lightning Deal per customer.
To claim a
- Sign into your
Amazon.co.uk account and find the deal either before the promotion time
ends or before they have all been claimed.
you're claiming the deal from the Deal's Page, click the Add to
Basket button on the Lightning Deal to claim one of the
available promotional discounts:
If you're claiming the
deal from the product detail page, select the Lightning Deal
price and then click the Add deal to Basket
must complete your order using the same Amazon.co.uk account you used
when claiming the Lightning Deal. Lightning Deal promotional discounts
are not transferrable to other Amazon.co.uk
After you add the deal to your
Shopping Basket, a timer will display below the deal details showing how
long you have to complete your order and purchase the item at the
Lightning Deal discount. You'll see the Lightning Deal's status change
to "Claimed", and you won't be able to add additional quantities of the
same deal to your basket.
After claiming the Lightning Deal, the item
will be available in your Shopping Basket at the Lightning Deal price
for 15 minutes only and will be displayed as "Lightning Deal Price". You
must complete your order within 15 minutes, or the promotional discount
will expire for you and your basket will display the everyday Amazon
price for that item.
To complete your order through
the Shopping Basket and buy the item at the promotional
- Click the Proceed to
Checkout button from your Shopping Basket to check out. The
checkbox for Use your Gift and promotional balance
must be checked for your Lightning Deal promotion to be applied. You
must not uncheck it:
Note: If you already have a Gift or promotional balance on
your account at the time of placing your order, the Lightning Deal
promotional discount will be added to this amount and deducted from your
order total. Itís not possible to separate any Gift or promotional
balances on your account from the Lightning Deal promotional
- We cannot honour a Lightning Deal
promotional discount if you have not completed your order for the item
within 15 minutes of claiming it. Limited quantities of all Lightning
Deals are available and adding an item to your basket reserves that item
for you for up to 15 minutes only.
Join a Waitlist
Once all the promotional discounts have been claimed, if the
promotional time for a Lightning Deal hasn't expired, a limited number
of spaces will be made available on a "waitlist". If customers who
claimed the promotional discount don't complete their purchase within 15
minutes of claiming the deal, the discounts will be made available to
customers on the waitlist, on a first-come-first-served basis.
To join a waitlist:
The "Join Waitlist" button is active only
when there are places available on the waitlist. The button is
re-activated any time new places become available on the waitlist.
- Sign in to your Amazon account.
- Click the
Join Waitlist button on a Lightning Deal to place
yourself on the waitlist. When you join a waitlist, you'll see your
place in the queue and a message indicating your 'chance' of becoming
eligible to claim the Lightning Deal if you stay in the queue. Your
chance of claiming the deal will be indicated as GOOD (you are in the
top 20% of the queue), MEDIUM (if you are in the section of the queue
below the top 20% and above the bottom 40%), or POOR (you are in the
bottom 40% of the queue).
- When you reach the top of
the waitlist, you will be notified that a promotional discount has
become available. An alert will display in the upper right-hand corner
of your Amazon page. You will see that the deal is available to add to
your basket, and you will see how much time is remaining to do that.
- You are now ready to claim the Lightning Deal. You
must add the deal to your Shopping Basket within the time limit
remaining or the deal will be assigned to the next customer on the
- A waitlist automatically expires at 23:59
GMT on the day the Lightning Deal was available. All customers on the
waitlist then lose their chance to claim the Lightning
How long do I have to purchase
the product at the Lightning Deal discount after claiming the
You will be given 15 minutes to complete your
order after claiming the deal. This means you have 15 minutes to click
on "Proceed to Checkout" from your Basket, to confirm your purchase
details (payment and delivery details, gifting options etc.) and to
click on the "Place your order"
does "% now claimed" mean?
The status bar on the
Lightning Deal shows the percent of promotional discounts that are
currently in customers' baskets or have already been used. The
percentage will change as customers purchase the item or allow the
discount to expire in their baskets.
does "This deal is in your basket" mean?Why does the Lightning Deal say
click the "Add to Basket" button, you'll see the Lightning Deal's status
change to "This deal is in your Basket". You will also see the time
remaining for you to complete your purchase to receive the Lightning
Deal discount. One promotional discount is available per Lightning Deal
per customer. You won't be able to add additional quantities of the same
deal to your basket. If you delete a claimed Lightning Deal from your
Shopping Basket, you'll no longer qualify for the Lightning Deal
After you place your order, the
Lightning Deal's status will change to "Claimed", indicating that you
have purchased the deal at the Lightning Deal discount. If you delete
the deal from your Shopping Basket, the deal status will still display
Why am I seeing
"Checking Deal Status"?
For some very
popular Lightning Deals, you may see a "Checking deal status" message
for several seconds after you click the "Add to Basket" or "Join
Waitlist" button. When a large number of customers are trying to claim
the same deal or waitlist place, we process all attempts in order of
receipt. Youíll see "Checking Deal Status" while we verify
eligibility on a first-come, first-served basis before applying the
promotional discount to an account. If promotional discounts or waitlist
places are still available for the item when we get to your request,
you will see the appropriate status change on your deal.
Why does the Lightning Deal say it
is Expired/Sold Out?
Once the time for the
deal expires, the Lightning Deal will display "Expired". When all
promotional stock has been sold, the Lightning Deal will display "Sold
Out". You will usually have the option to visit the item's product
detail page and purchase it at the current Amazon price, but the
purchase will not be eligible for the Lightning Deal promotional
Lightning Deals Terms and Conditions
Information regarding Lightning Deals.
- A Lightning Deal is a product
("Qualifying Item") available at the indicated discount ("Lightning Deal
Discount") (the "Offer").
Qualifying Item is available at the Lightning Deal Discount for the
period indicated (the "Offer Period") on the specified day (the
"Promotion Day"). The time remaining of any Offer Period is displayed
alongside each Qualifying Item.
- The last price the Qualifying Item was
offered at on Amazon.co.uk, before being made available at the Lightning
Deal Discount, is displayed on all Offers ("Price").
- "Price" is the price paid by UK
customers. The Lightning Deal price displayed on all Offers is the price
paid by all Amazon customers wherever they are based and irrespective
of VAT registered status. The savings applied may differ from the
Lightning Deal Discount displayed for different tax jurisdictions.
- To claim the Lightning Deal Discount, you
must add the Qualifying Item to your Shopping Basket from a Lightning
Deals campaign before the end of the Offer Period and while Promotional
Stock is available (as defined below).
redeem the Lightning Deal Discount, you must check out by clicking the
"Proceed to Checkout" button from your Shopping Basket after claiming
the deal. Eligibility to redeem the Lightning Deal Discount expires 15
minutes after claiming the Lightning Deal Discount, or by 23:59 GMT on
the Promotion Day, whichever of these two events occurs first. If you
delete a claimed Lightning Deal from your Shopping Basket, you will no
longer qualify for the Lightning Deal price and you will not be able to
claim another of the same Lightning Deal, at the Lightning Deal price,
during that particular Offer Period.
Lightning Deal Discount may only be applied to one unit of each
participating Qualifying Item per customer account (unless otherwise
- A limited quantity of each
Qualifying Item will be available with the Lightning Deal Discount (the
"Promotional Stock"). If all the Promotional Stock has been claimed but
not purchased and the Offer Period has not expired, a limited number of
customers may join a queue (the "Waitlist") for a chance to claim a
Qualifying Item at the Lightning Deal discount. When you join the
Waitlist, you will see your place in the queue and, messaging indicating
your 'chance' of becoming eligible to claim the Lightning Deal if you
stay in the queue - for more details see section Join a Waitlist above. The
Waitlist will be active either until the Promotional Stock has been
sold, the allocated Waitlist places have been filled, or by 23:59 GMT on
the Promotion Day.
- At the end of the
Offer Period, customers may purchase Qualifying Items at the then
current Amazon.co.uk selling price. If all the Lightning Deal Discounts
available for a Qualifying Item have not been redeemed by 23:59 GMT on
the Promotion Day, then the Qualifying Item may be identified as a
Lightning Deal again during this promotion, and / or included in any
other Amazon.co.uk promotions.
applies only to items purchased from Amazon.co.uk at the website
www.amazon.co.uk. It does not apply to purchases made from third-party
sellers at Amazon.co.uk's Marketplace platform; or at any of
Amazon.co.uk's Trusted Partner sites; or from Amazon.com, Amazon.de,
Amazon.fr, Amazon.it, Amazon.co.jp, Amazon.cn, Amazon.es, or Amazon.ca.
- If you cancel your order for a Qualifying
Item, the offer will cease to apply. If you return a Qualifying Item,
any refund applied to your account will be for the price you paid as
part of the Offer
- Postage and packing
will be applied to each item in accordance with amazon.co.uk's standard
rates and policies.
Amazon.co.uk terms and conditions for using the Amazon.co.uk website
apply. If you have any enquiries please contact us using our online