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Bruno Gebarski "Bruno Pierre Gebarski" (Hamburg, Germany)
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The Collaborative Organization: A Strategic Guide to Solving Your Internal Business Challenges Using Emerging Social and Collaborative Tools
The Collaborative Organization: A Strategic Guide to Solving Your Internal Business Challenges Using Emerging Social and Collaborative Tools
by Jacob Morgan
Edition: Hardcover
Price: £25.34

5.0 out of 5 stars Excellent, Relevant! A Quintessential Read For Any CCO & CMO Wanting To Understand Enterprise Social Software Tools, 7 Aug. 2013
Verified Purchase(What is this?)
Six Reasons Why Social Business Strategists should read Jacob Morgan's "The Collaborative Organization"

I purchased Jacob Morgan's "The Collaborative Enterprise" on Amazon UK at its full price. Morgan's "The Collaborative Enterprise" is a strategic Enterprise Social Software guide and a monumental read for CEOs, CMOs, CIOs and CCOs (Chief Culture/Customer Officer) wanting to successfully implement Enterprise Social Software within their enterprise. Erik Brynjolfsson, coauthor of Race Against the Machine writes: "Most business leaders understand how critical collaborative tools are to the success of their companies. What they need now is a guide based on hard data and practical experiences that show how to put those tools to work. Morgan fills that need with this book."
"Rapid pace of change is occurring in technology, human behavior and business culture" writes Morgan. It is imperative for organizations to review and if necessary update obsolete intranet/extranet, and transform internal and external communication as never before. Former Hewlett Packard CEO Lew Platt once said: "If only HP knew what HP knows, we would be three times as productive."

1. Enterprise Collaboration Tools bring substantial advantages to companies willing to implement social business software solutions.

Please bear in mind that Morgan has a full array of further case studies on his Chess Media Group website adding tremendous value to the study of his book.
Among the top reasons for enterprises considering the implementation of Enterprise Social Software (ESS) Morgan's top six are:
-Connecting colleagues across teams and geographies (72%)
-Increasing productivity (65%)
-Fostering employee engagement (60%)
-Fostering innovation (59%)
-Capturing and retaining institutional knowledge (59%)
-Enabling access to subject expert (54%)
Morgan uses many different case studies to back up his enterprise social software exposé.

2. Accelerate the serendipity of weak ties with the use of social business software solutions

"One of the most visible changes for companies is often how horizontal communications lines open up across various enterprise silos" writes Morgan. He discusses the risks companies are facing by not implementing social software tools as well as the possible threats to be faced while implementing them.

3. Excellent delivery of the technology landscape

Morgan's technology landscape is a strategic overview social leaders will greatly appreciate when considering their social platform menu. Morgan and his Chess Media Group have done a meticulous job at surveying all the different collaborating platforms, and the percentage of companies using mashups, wikis, blogs, prediction market platforms, forums, Ideation platforms, RSS feeds, micro-blogs, collaborative file sharing and social email and much more. Morgan gives a solid overview of each platform as well as its respective usage for leaders to consider and review during their selection process.

4. Social Enterprise Software evaluation matrix

Morgan offers an excellent vendor evaluation matrix, which is very well presented and easy to use. It will assist social leaders to rank ESS vendors according to specific areas such as::
- Vendor management, product roadmap and viability
- Ease of use and intuitiveness
- Price
- Features
- Technology integration and security
- Customization and integration
- Product features: people
- Support and maintenance
- Vertical expertise

5. Adaptive emergent collaboration framework

Morgan delivers another useful matrix with five core areas:
- Goals and objectives (company, department, metrics, customers and employees)
- Organizational culture (leadership, mutually beneficial value, change management, openness and evangelists
- Process (escalation, information management, automation)
- Technologies (tool selection, integration, training, adoption, maintenance and upgrades)
- Governance (best practices, guidelines, employees, customers, metrics)
Morgan recommends a maturity model of adoption made of seven steps and the different milestones achieved during their implementation.

6. Culture and technology are the two most important drivers

Morgan stresses enterprise culture and how it is one of the most crucial pillars of Enterprise 2.0 when attempting to establish the right foundation for hybrid, intern and external communities to communicate and engage. Morgan quotes Carl Frappaolo "Culture is the single greatest potential asset or detriment. A culture conducive to collaboration will compensate to some degree for awkward processes and inadequate technology. In contrast, a culture not conducive to collaboration will ignore, or in the worst case sabotage, even the most sophisticated technology and process approaches to open transparent sharing."

The Chess Media Group has meticulously researched and produced a superb textbook for any CCO, CMO, CIO and CMO to assist him or her into implementing enterprise social software). Morgan has delivered another piece of the puzzle on how to prepare, organize, evaluate, measure and drive the adoption of social software tools. Although Morgan has written a superb work, one frustration remains, the somewhat poor quality of the charts and figures as displayed by the publisher. A little more effort could have been made in order to enhance this work. The Collaborative Enterprise belongs to the text-books every social business strategist needs to own. My personal thanks and kudos to Jacob Morgan for having published a wonderful book that greatly contributes to the new discipline of social business strategy.


Socialized!: How the Most Successful Businesses Harness the Power of Social (Social Century)
Socialized!: How the Most Successful Businesses Harness the Power of Social (Social Century)
by Mark Fidelman
Edition: Hardcover
Price: £21.21

5.0 out of 5 stars Pioneering, innovating, first-hand experience Social Business Strategy road-map, 14 Jun. 2013
Verified Purchase(What is this?)
I bought Mark Fidelman Socialized! on Amazon at its full price (no discounts or coupons from Mark) and just finished devouring it. Fidelman delivers a fundamental work that greatly contributes to the heated debate of Social Business development. Fidelman not only shows, but proves how quintessential it is for businesses to harness the power of social. Not only with tools and technologies, but first with their immediate communities aka company workforce. Time is ripe for dismantling the prevailing command-and-control leadership style. The militaristic/hierarchical leadership approach ought to be replaced with Jon Husband 's Wirearchy structure. So why should you read Socialized! ? Social Media ROI expert Dr. Natalie Petouhoff : "Fidelman 's ability to simplify key concepts like the Digital Village , Darwin's Funnel, and theDigital Network , gives the reader a unique and important understanding of the power of Social Business. You'll be sorry if you don't read this book before your competitors do."

1. Fidelman 's Socialized! is a well documented Social Business development road-map.

Fidelman and his team interviewed business leaders around the globe in order to present to us a state-of-the-art social business roadmap. Fidelman lives and breathes what he writes. He is the sort of individual any social minded person ought to connect with; either on Twitter/LinkedIn, and Forbes where he is a regular contributor. Socialized! not only talks the walk but most importantly walks the talk. It is a practical text-book backed up with countless case studies and examples anyone aspiring to become a social leader should be aware of and study.

2. Culture, culture and more culture is the foundation to any social business undertaking

Fidelman emphasizes culture as the 101 prerequisite to any potentially successful Social Business Strategy. Fidelman : "Why after all do we insist on employees following our orders, and why do we call it insubordination if they question them? ... Yet the companies that are leading in today's world recognize the benefit of an empowered workforce that feels connected to the organization. Empowered employees understand not only how to make great products, but more importantly how to create cultures that continue to make great products well into the future." Socialized! will assist CMOs and CCOs (Chief Cultural/Customer Officers) not only to analyze their existent Social Business state, but provide them with a detailed 10-point Social Business Culture development program.

3. Building first an internal digital village and then an external digital network

Once the infrastructure of a cooperative culture has been established, business leaders will need to handpick the internal evangelists and shepherds (regardless of their rank) who will co-create their internal digital village -- the nuts and bolts to any Social Business foundation. CXOs need to remember that becoming a Customer Service or/and Customer-Experience oriented company first requires the emotional support and buy-in of their internal communities or "Smart Tribes " (as coined by Christine Comaford in her brand new book: Smarttribes: How Teams Become Brilliant Togetherin her brand new book). These "Smart Tribes " or internal communities represent the company's intrinsic power that will transform the traditional working communities into enthusiastic business advocates. After the creation of an apropos culture and the establishment of the right people foundation, the social team will need to select the social media platforms and its supportive collaborative technologies (Intranet/Extranet/SCRM/Social Business Software). This will make sure that the Social Business community sets up the proper internal tools to construct its external digital network.

4. The new Social Business Playbook

Youtility: Why Smart Marketing Is about Help Not Hype author Jay Baer states: "Socialized! is an imminently readable, practical, and modern guide to social business. The playbook section alone is worth the price, and then some. Fidelman has added an important piece to the corporate social transformation puzzle." Fidelman : "In practice, management should provide the right atmosphere, guidelines, technologies, and opportunities for employees to thrive." Socialized! delivers a 15-point playbook:

- Building an internal and external community
- Connecting and empowering thought leaders
- Recruiting a Chief Social Strategist or a Chief Cultural/Customer Officer
- Becoming an own media publisher, which makes me think of Michael Brito's newest book: Your Brand, The Next Media Company: How A Social Business Strategy Can Enable Better Content, Smarter Marketing And Deeper Customer Relationships (Que Biz-Tech)
- Replacing traditional inbound marketing with content marketing
- Leveraging employees, suppliers and partners to foster innovation
- Enhancing customer support to become the strength of your company
- Using Gamification to engage employees, partners and customers
- Creating the potential for serendipitous relationships

This last point is my favorite and reminds me of the romantic comedy "Serendipity " starring John Cusack and Kate Beckinsale . Fidelman himself gives a wonderful example of serendipity with StaffUnity : an automated employee lunch club system provider.

5. The rise of the social employee

Fidelman makes the case that, social networks, consumerization of IT, mobility, BYOD (Bring Your Own Device: smartphones, phablets and tablets) and cloud computing are all being part of the social and technological developments a 21stcentury enterprise cannot fail to ignore anymore.

6. Measuring the ROI of a Social Business Strategy

Fidelman stresses that social business initiatives should only be undertaken if those can be measured. He goes on to say: "Before starting any social initiatives, you must first identify objectives such as: "improving customer relationships, product innovation, acquiring and retaining employees and growing revenues."
Social Business metrics and ROI are very well documented in a 2012 study by MIT in collaboration with the Deloitte institute. The Economist Intelligence Unit and the PulsePoint Group published a study showing that 81% of interviewed leaders agree that social engagement has the following tangible benefits on the following areas:

- Project management
- Innovation
- Collaboration
- Efficiency gains
- Cost saving

In conclusion, Fidelman 's Socialized! is a management textbook that provides all the necessary material for a clear pathway towards a successful social enterprise journey:

1. Reviewing the existent culture of an enterprise
2. Setting up an internal digital village
3. Attaching an external digital village to the internal one
4. Establishing a social business strategy
5. Measuring Social Business ROI
6. Reviewing, adjusting, adapting and repeating

Any leader wanting to understand the implications and repercussions of a Social Business development program should study and dissect Socialized! Kudos and thanks to Mark Fidelman's altruistic attitude for having taken the time to give us one of the best researched Social Business Strategy text-books ever written thus far.


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