This book is a great resource for every entrepreneur.
The book focuses in explaining a process on where you should be focusing your energies, what you should be doing and how to measure progress. This process is a great tool when your startup is in search for a business model, either launching a new product or service, or innovating an existing product.
Eric attempts (and in my view, succeeds) to prove in this book that Entrepreneurship is a Management Science and not just an art for the select few. While this has been an old discussion, this is the first book that makes a clear step forward in proving that Entrepreneurship is indeed a Management Science.
Pedro Gairifo Santos, author of European Founders at Work