15 of 17 people found the following review helpful
4.0 out of 5 stars
Smart Thinking, 4 Feb. 2004
How many marketing books have you read that are actually enjoyable? Not just interesting. Or merely thought provoking. Enjoyable.
Seth Godin is one of the smartest marketing thinkers around and one of the most influential. His previous books (Permission Marketing, Idea Virus and Big Red Fez) have all caused waves through the marketing world and they are all a good read too.
His new one, Purple Cow, is no less challenging. And no less enjoyable. Based on the premise that the standard five Ps of marketing are no longer sufficient, Godin adds a new one - Purple Cow. Basically if your product isn't remarkable - as a purple cow is - you're going to have a big problem getting consumers to notice it. Simplistic as it sounds, Godin
backs up this idea with some smart thinking and lots of great examples.
Enjoyable it may be, but this is not a comfortable read as he believes that advertising (in the way we know it now) is basically dead. But there is an exciting role left to marketers; to make a big difference to their company by helping create products and services that are worth marketing in the first place.
He says "...you must develop products, services and techniques that the market will actually seek out"
If you're interested in where marketing is going, it's a must read.