Its a great story - the story of how Toms shoes came into being. I read half of it the day I got it and have yet to finish it so I cant say much more. Its written very much in synopsis style. A more detailed version of the story would be just as appealing to me.
This book although very short provides very useful and tangible advice on business start up. The advice on how to go about setting up a business, who to speak to and how to access relevant people is succinctly summarized in a very enjoyable read.