5.0 out of 5 stars
A fresh, and very current perspective on communications today, 29 July 2013
Alot of books for the advertising/marketing industry feel like they're the same thing that was said in the 70s, 80s, 90s.. and they've just been re-hashed, got a fancy cover.. but it's basically the same thing that's being said.
But Newsjacking comes at things with something new to say. A fresh way of doing things... a way in which the marketing industry could approach creativity in todays world.
Newsjacking gets that we're all connected, and we all get our news almost immediately.... and it gets that brands need to behave in this same fast, spontaneous way.
it's a great read, it's great to look at... it's not the sort of thing you only read once and put down. It's a resource.. and it's inspiring.
I can't get enough of it.