10 of 11 people found the following review helpful
5.0 out of 5 stars
A must-have!, 26 Nov 2008
I have to write a lot of copy at work for everything from web pages to press advertising. My employer hasn't given me much training - they just told me to "buy a couple of books". Well I'm glad I bought this one. Andy Maslen takes a very straightforward, no-nonsense approach with loads of practical examples of what to do (and what not to do!). There are lots of books out there but most of them are too American or direct mail focused. You have to wade through loads of padding to get to the good stuff. Write to Sell is 100% usable advice from someone who earns his living as a top copywriter. Whatever level of copywriter you are, I'd recommend this as a must-have.