2 of 2 people found the following review helpful
5.0 out of 5 stars
Brilliant read!, 1 Aug 2010
Let's face it, times are changing and the expectations between one generation to the next are starting to shape the way businesses are being run. Business can ignore the issue altogether or they can seek to embrace it to create a competitive advantage. THIS STUFF IS REAL. The book explores:
- Who Generation Y are and how/why are they so different from the other generations in the workplace?
- How to attract, manage, engage, develop and keep them.
- How to make the most of their knowledge and talents
- How to stand out from the competition and become a Generation Y magnet.