4.0 out of 5 stars
The Key, 19 April 2011
I believe that this book provides the key to what it really takes to become a successful and happy entrepreneur. It covers the really important bases and it will make you think and question yourself. In particular it explains how, if you are really passionate about your venture, it will carry you through the massive amount of time and effort (and the sacrifices (the investment in yourself) that you will inevitably have to make) to realise your dream.
The book is based on a frustrated fed-up employee Tom who is coached during a flight by a successful businessman Michael. During the flight Michael really fires up Tom. Being up in the clouds and getting all fired up is one thing but then getting down to earth and getting on with things is where a lot of people get stuck. In the book Tom gets off the plane and heads for an internet cafe to register his business idea (Couldn't help thinking that it might just as well have said something like, Tom strode off into the sunset and lived happily ever after). Whilst it's important to strike the iron whilst it's hot in reality most people have too many immediate personal and family commitments to simply start straight away. In the book it was stated that you need to be prepared to put in something like 80 hour weeks to get your venture off the ground. What is one supposed to do - just give up your job immediately? You also have the small matter of finding enough money for perhaps some initial investment in your idea and to keep yourself going for some undefined time until the money starts to come in. The book doesn't explain how to overcome those challenges but overcome them you must - I wonder how successful entrepreneurs REALLY managed it?