31 of 31 people found the following review helpful
5.0 out of 5 stars
Most interesting book I've read on the subject of change in many years, 13 April 2010
Switch focusses on the importance of ensuring an emotional connection when making change. The book is written in a clear and practical way citing interesting stories that bring alive the concepts that the authors want to get across to the reader. Unlike many other books on change I found myself relaying the stories to my colleages as a way of sharing the learning I'd gained. I highly recommend this book.