1 of 2 people found the following review helpful
5.0 out of 5 stars
Brutal Simplicity of Thought, 6 Mar 2012
This is a rare book and a wonderful achievement. It has much for a thinking person to enjoy, learn from and practise. It is a short book. It has an excellent, short Introduction in praise of simplicity. The rest of the book illustrates how simple pictures and a few incisive words can convey ideas and change how people act. The pictures and the minimal text demonstrate the merit and effect of simplicity. To do this takes skill.
The book started as a training manual for Saatchi employees. Its principles have informed the phenomenal success of Saatchi over 40 years. Its mantra is on its back cover. 'It's easier to complicate than simplify. Simple ideas enter the brain quicker and stay there longer. Brutal simplicity of thought is therefore a painful necessity.'
If you recognise the virtue of hard thinking, simplicity and pictures, get this book. It encourages anyone of like mind to contribute to future editions. But keep it simple.