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Data Mining Techniques in CRM: Inside Customer Segmentation
Data Mining Techniques in CRM: Inside Customer Segmentation
by Konstantinos Tsiptsis
Edition: Hardcover
Price: 51.04

1 of 1 people found the following review helpful
5.0 out of 5 stars A Must - Read Handbook for Data Mining, 14 Feb 2010
This is a powerful hand book for all marketers.
Illlustrated with real world applications concerning banking and telecommunications, it provides a detailed and clear step by step description of data mining procedures.


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