2 of 3 people found the following review helpful
4.0 out of 5 stars
Useful, 2 May 2013
This is the first book I've read about e-commerce and I must admit it's been more useful than expected. We are giving our first steps in the digital business and this book has help us to plan our strategy as well as reduce the number of failures of the start up. You realize it's been written by someone with real experience in the matter.