1 of 2 people found the following review helpful
5.0 out of 5 stars
New thinking from one of the industry's leading experts., 2 July 2011
The pharma industry is in the midst of a period of great turbulence and it is proving difficult for analysts to get a handle on the threats to the sector and perhaps even more of a challenge to recognize opportunities. In 'The Future of Pharma" Professor Smith shares his thoughts on both of these critical areas and then looks to the future and how the industry might evolve. The book delivers fresh thinking through clear writing. I would recommend this book to anyone working in the life sciences or with a keen interest in this dynamic industry.