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Mike Price

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FT Essential Guide to Developing a Business Strategy: How to Use Strategic Planning to Start Up or Grow Your Business (Financial Times Series)
FT Essential Guide to Developing a Business Strategy: How to Use Strategic Planning to Start Up or Grow Your Business (Financial Times Series)
by Vaughan Evans
Edition: Paperback
Price: £16.99

2 of 3 people found the following review helpful
5.0 out of 5 stars Strategy development kept simple, 1 Nov. 2013
If you're developing a business strategy, this is a great book that will help to organise your thoughts and data concisely and convincingly. Beyond the classic tools of strategic analysis, the author provides sage advice on common pitfalls and explains the important link between strategy and plans. This book is relevant whatever size your business.


Key Strategy Tools: The 80+ Tools for Every Manager to Build a Winning Strategy
Key Strategy Tools: The 80+ Tools for Every Manager to Build a Winning Strategy
by Vaughan Evans
Edition: Paperback
Price: £26.09

2 of 2 people found the following review helpful
5.0 out of 5 stars A book on Strategy Tools to have at your side, 13 Feb. 2013
This book provides a handy reference book of strategy models and techniques, combined with a sound process manual. In a humourous way, the author reminds us of most of the tried and tested tools and introduces some stimulating new ones too.


Financial Times Essential Guides Writing a Business Plan: How to win backing to start up or grow your business (The FT Guides)
Financial Times Essential Guides Writing a Business Plan: How to win backing to start up or grow your business (The FT Guides)
by Vaughan Evans
Edition: Paperback

2 of 2 people found the following review helpful
5.0 out of 5 stars Differentiate yourself and secure finance for your business, 1 Feb. 2012
I like the book: The evolving case study works, the writing style is refreshingly straightforward, and - above all - it provides wise, practical advice.

Gloomy economic times are a good time to be setting up a new business. If you can make it work in this environment then your business is likely to benefit from a competitive advantage when economic growth returns. However, you have to secure finance to set up your business. Whether this your own money or raised from a third-party you need a compelling business case for the investment.

When times are tough, investors will only finance those businesses that they can easily understand and which have a high chance of success. So you need to develop your business case with investors' needs in mind; What do they want to know rather what do you want to tell them?

Just as when you sell your product or service, you have to differentiate yourself AND your business in the minds of investors to raise finance. Simply having a great product or service is not sufficient. This insightful book - rare in its genre - walks you though how to do just this.

This is a book that's well worth reading and having on your shelf even if your business idea is an early dream at this stage.


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