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kav28@dial.pipex.com (UK)

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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation: 1
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation: 1
Price: 11.09

1 of 1 people found the following review helpful
1.0 out of 5 stars Too basic and already out of date, 6 Jun 2014
Verified Purchase(What is this?)
The introduction has put me off. I have been working with Digital Media since 1994 and the introduction just sounded like the rewriting of snake oil books in Digital Media. I flicked through the book and could tell that there was no original thought analysing the difficulties and opportunities faced by Digital Marketeers of today and tomorrow. It does not tell for example, where Digital Marketing is failing and on how a Digital Campaign can become a blackhole.
Comment Comment (1) | Permalink | Most recent comment: Jul 7, 2014 9:42 PM BST


Misconceptions: Truth, Lies and the Unexpected on the Journey to Motherhood
Misconceptions: Truth, Lies and the Unexpected on the Journey to Motherhood
by Naomi Wolf
Edition: Paperback

15 of 17 people found the following review helpful
5.0 out of 5 stars The most honest account about pregnancy, 17 Sep 2001
As soon as I found out I was pregnant, I went to a bookshop and bought about 5 books. I wanted to know as much as I could in order to make informed decisions. Naomi Wolf's 'Misconceptions' beated all of the other 4 glossy books with detailed illustrations. Although focusing on the American Health Care system, she brings pregnancy into the political sphere with the most honest account of her own experience: 'Where are the roles models for pregnant women?, she questions while exposing the treatment of mothers to be as insane and children as commodities. Every pregnant woman should read this book before reaching the shelves for patronising, out of date publications that treat expectant mothers as if they had the same mentality as their babies. The book is a humane account that if taken seriously might be able to ignate positive changes in the society.


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