3 of 4 people found the following review helpful
5.0 out of 5 stars
Catching up with the modern world, 10 Feb 2009
I bought this book to help me assess a business opportunity. Having been out of PR & markteting for some years I found it facinating and I really enjoyed the interactive work on Chaffey's website. There is a special product key and although I did't think I would use it at first I became totally involved and really enjoyed it.