36 of 45 people found the following review helpful
5.0 out of 5 stars
Fantastic read!, 20 Sep 2005
I was laughing out loud on the train last night, as I zoomed through to the end of this fascinating book. (Such an easy book to read).
Max Clifford has a really naughty sense of humour. Because of one silly dare, he managed to slip in the following words into a serious Newsnight interview: "cupboard", "chocolate", "Tiddles" and "fatty"! He's clearly no PR lovey, and that's what makes him so unique.
In fact, he remains the most professional operator around. Whilst others are flapping, he's advising kiss-and-tell women, senior politicians, drugged rock stars, Mohammed Ali and even Princess Di. This book felt like the magician revealing his tricks. Only he could handle Rebecca Loos so coolly. And there's lots of new gossip, that I won't reveal in case I spoil it for you!
But you don't want to get on the wrong side of Max. Using his media weapons, he destroyed Garry Glitter. He should also be credited with seriously damaging John Major's government, by filling the newspapers with political sleaze stories.
Before I started reading, I didn't much like the man. But this book introduces Max's unique sense of morality and I admit falling for it a little. He's completely dedicated to a whole host of charities and he loves helping the underdog. He still does the shopping for an old neighbour and keeps newspaper editors on hold while he makes her tea. Most moving was the relationship with his daughter, who has severe rheumatoid arthritis.
You just have to respect a self made man who left school at 15, and rose to the top of his profession relying purely on instinct. You may or may not approve of Max Clifford, but he makes one fantastic read.