2 of 2 people found the following review helpful
5.0 out of 5 stars
Joins up some important search and social media marketing dots, 22 Oct 2013
I bought this book with a view to reviewing its suitability for our Search and Social Media Marketing CPD course at MediaCityUK. I'm pleased to say that I've wholeheartedly added this as an important book for our reading list and it has been very well received by our class. What makes the book so excellent is its combination of deep and proven marketing expertise and strategy, weaving together expert information about social media marketing. It's simple to understand, but the messages are powerful and inspiring.
The author drafts in multiple experts in various areas offering different viewpoints which help to weave together the bigger picture of social media marketing. I would highly recommend this book to anyone interested in taking their marketing skills and social media marketing to the next level or for those that are in need of marketing inspiration!