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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All
All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All
by Seth Godin
Edition: Paperback
Price: 8.08

2 of 3 people found the following review helpful
1.0 out of 5 stars Should have been a 3 page essay., 25 Aug 2013
He says in the book that he really had a ghostwriter named Mo Samuels write this book around a 3 page outline.

Then he says this is just a trick played to illustrate a worldview.

I am inclined to believe that the book was based off of a 3 page outline and that he is using the very methods he describes in the book to market the book as more fleshed out than it really is. He even dedicates the book to someone named Mo.

There were a few good points and anecdotes in the book. I put exactly two paragraphs from the book into my personal notes. It about all the value that I needed to take from this book. Everything else is either common sense, possibly a fake anecdote, or pure filler.

Someone named Donald? Wrote a review that sums up 5 or so points that the book laid out. You can read that review and save your time instead of reading the whole book.


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