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FT Guide to Business Networking: How to Use the Power of Online and Offline Networking for Business Success (The FT Guides)
FT Guide to Business Networking: How to Use the Power of Online and Offline Networking for Business Success (The FT Guides)
by Heather Townsend
Edition: Paperback

2 of 2 people found the following review helpful
5.0 out of 5 stars An indispensable book for business success!, 13 Oct 2012
Verified Purchase(What is this?)
Until I discovered this book on the 2012 Small Business Book Winners list, I had not put 'business success' and 'talking to people' together as a possible combination at all. The sticking point was the word 'networking' which I mistakenly thought meant 'face to face selling', to be avoided at all costs.

This book has been my constant companion ever since, and although I am still learning, it has carried me through all sorts of business networking events, which to my surprise I have both really enjoyed and which have been successful in gaining new sales, especially through referrals.

What a revelation! A whole new world opened up together with an ability to be successful in business. One of the keys to the success of this book is the ability Heather Townsend gives you to score yourself in different areas of networking, which instantly provides an ego boost in areas where you find you are doing well (for example I discovered that my Twitter following of over 4,500 is a good thing in business networking terms), and focus and practical `how to' steps to improve areas where you could do better.

And as you take the plunge and follow the action points she suggests, you suddenly realise that as an inexperienced networker, you really are not alone. No-one you meet is born with an extra `brave' gene, everyone is scared of failing in business, or just looking foolish, or finding that they are alone in a busy room with absolutely no-one wanting to talk to them.

Of course in reality none of these fears come true and the good news is that while many others find that their nerves are drowning their ability to enjoy themselves, the tools provided in this book give you a life raft to hold your head high, smile and work a room like a pro, and you will surprise yourself at how busy you are following up your interesting and valuable new contacts afterwards!

Thank you so much to Heather Townsend, who is a shining inspiration in practising what she preaches and you can find her on Twitter @HeatherTowns for more hints and tips to enhance and improve your networking experience.

Grow Your Service Firm
Grow Your Service Firm
by Robert Craven
Edition: Paperback
Price: £10.11

2 of 2 people found the following review helpful
5.0 out of 5 stars Highly recommended and not just for accountants and solicitors!, 30 Sep 2012
Verified Purchase(What is this?)
This review is from: Grow Your Service Firm (Paperback)
If you are running your own business selling a service or some kind of expertise, then there is a good chance you are trying to do what Robert Craven describes as 'Grow Your Service Firm'. Don't be put off. The book, `Grow Your Service Firm' is NOT just for accountants and solicitors.

Media agencies, graphic designers, plumbers, homeopaths, financial advisers, business consultants, chiropractors, architects, landscape gardeners, electricians, the list goes on... You are all experts in your field, and so The Expert! Model, developed by Robert Craven and his team in the Bright Marketing seminars will work for you.

Read on if you want to get more/better clients! Yes, there are a myriad of business books out there which preach the idea of being an 'expert in your field' so that prospects will come to you and you can 'Grow Your Service Firm'. However, THIS book gives you a step by step guide to what this means, and how to go about it.

How does it work? Robert Craven defines The Expert! as someone who has five indelible characteristics:

The Expert! focuses
The Expert! writes
The Expert! possesses
The Expert! knows
The Expert! speaks
There are also two additional concepts underpinning The Expert! Model:

The Expert! has an `ology'
The Expert! uses testimonials and endorsements
Five things plus two concepts. Surely it can't be that easy? What makes this book stand out is the fact that Robert Craven makes these ideas become reality with an action point in each chapter. By following the steps he suggests, you will be able to turn the first five characteristics into daily habits. 'Grow Your Service Firm' is a doing book not a reading book!

I bought the book 'Grow Your Service Firm' thinking I would take a sneaky look and decide whether to send it back, but it so thoroughly involves the reader that before I knew it I had already started underlining and making notes of action points.

For example, if you go to a networking event armed with Robert Craven's 'Grow Your Service Firm' book, you just have to remember five little phrases: `We work with..' `who have a problem with..' `What we do is...' `So that...' `Which means' And this means Bang! You have ticked off 'The Expert! focuses' chapter. Not only that, with your one minute elevator pitch done, and your business neatly explained, you have also encompassed `The Expert! speaks'. And by meeting people and making connections, suddenly `The Expert! knows' also has also been taken care of too.

By turning the characteristics of an expert as explained in The Expert! model into an attitude of mind, there is no doubt that it really is possible to Grow Your Service Firm! Thank you Robert Craven!

Botty's Rules: 29 Success Secrets From the UK Entrepreneur Who's Been There and Done it...
Botty's Rules: 29 Success Secrets From the UK Entrepreneur Who's Been There and Done it...
by Nigel Botterill
Edition: Paperback
Price: £10.39

4 of 12 people found the following review helpful
5.0 out of 5 stars The enthusiasm is infectious!, 17 April 2012
Nigel Botterill is unashamedly self-promoting, but his enthusiasm is infectious. This is a great book if you are in business and have a momentary lack of motivation. Or if you have plenty of energy, but feel that you are lacking in direction. The easy to implement tips will have you back on track in no time!

"Botty's Rules" aims to show you how to achieve entrepreneurial success by focusing on the right things. Nigel Botterill writes as he speaks which makes an entertaining read, and he generously gives us a very personal insight into the mind of a self-made man. A lot of the rules are commonsensical, but this book is inspiring in the way it brings them all together, interweaving them with real life examples, and he gives the reader the feeling that success is accessible if you take on board his tips and then get on and TAKE ACTION!

By describing failures as well as successes, Nigel Botterill comes across with passion and integrity. The only downside for me was the number of times I read a plug for the Entrepreneurs' Circle, which seemed to take the place of a constructive `Further Resources' section. Otherwise a must read for any small business owner who has big ideas!
Comment Comment (1) | Permalink | Most recent comment: Dec 19, 2012 12:02 PM GMT

Get Up to Speed with Online Marketing: How to Use Websites, Blogs, Social Networking and Much More (Financial Times Series)
Get Up to Speed with Online Marketing: How to Use Websites, Blogs, Social Networking and Much More (Financial Times Series)
by Mr Jon Reed
Edition: Paperback
Price: £15.05

3 of 3 people found the following review helpful
5.0 out of 5 stars An invaluable book for small business!, 17 Feb 2012
Verified Purchase(What is this?)
Unusually for a non-fiction title this book is a really good read AND packed full of relevant and up to date information.

A month or so into setting up my own business, I acquired an armful of business books. This book stood out from the crowd as a business gem, as it never strays from the purpose of online marketing as a tool to aid the discussion between you and your customers as well as you and your potential customers. The case studies help to keep the book flowing and make the possibilities explained in the technical sections seem extremely accessible.

Before I read the book, I was a self proclaimed online `curtain twitcher', using Facebook for fun and occasionally logging in to LinkedIn, and I would probably have summed up social media as a modern time waster.

Jon Reed turned this all on its head. He generously shares his huge bank of knowledge, taking the reader on an exciting journey with easy to follow exercises. His enthusiasm is infectious, and he simply `gets it', understanding not only the whole maze of social media, but also what the reader needs to know to be able to use it and exactly the best way to explain it all.

While I would say that this book is probably not for you if you are already using online media fairly extensively, I recently mentioned to another small business owner that I had listed my new business in Google's Local Business Centre for free, and they gave me a bewildered look and asked how you can do that, which would have been my response before I read this book.

I have referred to this book over and over again, as well as signing up for my 5 day online marketing plan, and I would thoroughly recommend it. A must read!

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